This generation? I don't follow you because that's a complicated question. I'll try to answer as best I can. I'm 43. Been gaming since Atari 2600 on and off as a background. I don't know what your suggesting with your comment. I mean, this isn't Mario, galaga, or sonic where your chasing a high score to show off to your friends. There is a whole science behind the hamster wheel, carrot on a stick. Ultimately the game is about progression and your characters relative power. People aren't going to flood to this game and spend money as they have without some perceived reward to accompany the accomplishments of beating a raid. They just won't. So I'm not sure what your suggesting. A quick look at the forums on any given day will reveal a lot of complaints which center on loot and the perceived lack of proper reward. You might want to do it just for fun but most people want some form of payment/reward for completing a task.