Stood in the shop looking at the same picture on like 20 different 4k tv. The OLED 1080p destroyed them all. If I didn't take the OLED it was going to be a Samsung smart 4k tv. Was next best picture. Can only imagine what a 4k OLED looks like. From the UK so it cost me £2000 but in all honesty I think OLED the future and not 4k considering with today been all HD, not many HD channels unless you subscribe to thinks like satellite TV and hd pack or Netflix etc. Can only imagine how many 4k channels there going to be.