Offer an incentive for free education and counselling at a local HS and online. People have their vices and they won't change, some people want to change but just don't know how to and they need guidance and support. The key here is to target the people who are ready for change and give them an environment that pushes them to better decision making. There is absolutely no point in wasting time and resources when someone just doesn't care. I think I would tackle it as a mental illness.