It's an issue again because DLC is not the same as purchasing a full game. There are pre-order bonuses all the time for games, and PS4 getting a couple guns and 1 strike is no different in my opinion than a pre-order type of bonus - you see this with many games including Assassin's Creed. However to continue to give those same bonuses it becomes a problem. People are willing to overlook the first initial purchase bonuses, because they are essentially "pre-order" type of bonuses. When people start having problems is when they are continually spending the same amount for less content. In the end it would never effect my purchase of an Xbox One over a PS4, however it doesn't mean that I find the business practice incredibly shady. You want to have timed exclusive fine, but don't then don't have consumers purchase that a full year in advance. I think that's what most people are upset about. With all those MS timed exclusives, you were never forced to buy the content at the same time it was released for the Xbox. However here they are saying "well we are going to have some DLC for you, but it's not going to be complete until 1 year from now". Make the Xbox DLC $2-3 cheaper if you are going to withhold a strike for a year, then allow people to buy that strike at a later date if they want to.