The number of people okay with this is exactly why it's been going on for awhile and just going to continue to grow. Consumers in general are far less picky than they used to be (or should be) and are all about instant gratification. Who cares if we're over paying or it loses it's usefulness in a fourth of the time? Fact is we are over paying for these games. We're satisfied with far less content in a 'full game' and usually very little content in add ons. It may not always work that way, but I find it funny that most DLC are 20-25% of the cost of the game and about 5-10% of the content in comparison. Yes, businesses are going to do everything they can to make as much as they can. And yes, it's been like this for years now, even if people didn't always notice. Neither of those are justifications though, which is what most people turn to. Consumers need to be aware they're getting screwed and that they have the power to change that. Possibly with very little effort. Write a letter/email/post. DON'T buy something. Get a refund. Hell, just go make a hashtag on Twitter. It adds up. They can't get rich without happy customers. And when making money is someone's top priority, they're probably going to want happy customers. (Look at two major changes to XB1 for instance: Disc copies of games and not required to be online 24/7. Of course, some would argue the disc games screwed the consumer by not allowing more money to go to the game developers etc., and sustaining vulture businesses like Game Stop)