I don't know about evil, but bad decision for sure. This is not going to increase sales of future content to many gamers who want a story and characters as a part of their games. First impressions are important, a weak introduction in those regards for a new IP is not a brilliant move. I'm not on the edge of my seat to find out what will happen in the story, couldn't care less. Those head shots are sweet though ;)

to be fair i don't even Care if the Dlc is strikes or pvp maps just that the story was shitty and i hope they don't sell the rest of it as dlc