that's the problem. it wasn't "the way of the gaming industry" until the last generation once publishers realized this was a great way to keep mining the wallets of gamers - publishers are greedy, it's a product to them, not an experience for the users - and gamers are partially to blame, as too many are now indoctrinated into thinking this practice is cool, because it happens so often that we just have to accept a clearly greed-driven practice. i don't mind substantial paid DLC content created post-launch to add to the content we already paid $70 for on the initial retail disc, (like Bioshock's "Buried at Sea", Mass Effect's "Omega", Oblivion's "Shivering Isles", etc. ) however taking huge chunks of the core on-disc game away from the paying customer via locks requiring you to pay another $30 post-release for content you should rightfully own on the very same damn disc is absolute bullshit. too many gamers are all "it's just how it is, just deal with it, and shut up" - and that's the problem right there. too many people are cool with being grifted, and now it's become an industry standard to shit on customers day-in, day-out. a timer set to unlock when certain dates arise is fine if it's a community-based title with special events and such on certain dates, but if it was on the disc we all paid good money for, solely for the purpose of selling it to us as paid DLC post-launch - that is just wrong, and the industry damn well knows it.