Jeans.
Do you wear them?
Do you like the look?
Why?
Why not?
Also, why are all of the skinny jeans I see now, on sale? Are they fading, Guys?
Is DMG rallying up a skinny jeans army to buy as many of them as they can??
Fads are cute.
What's your fad?
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It really can't be called a fad if you like something for life and the reason they are on sale is because they are popular and they are selling enough that they can put them on sale so that you buy more so they get more money. It's a basic yet effective marketing technique used with all kinds of apparel.