It doesn't have anything to do with digital copies. It's just them advertising the game in general. The Xbox had it on the dashboard for ages, too.
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Edited by nao: 5/20/2014 6:49:21 PMI just preorder'd it on PS4. So....I think I'm right. :P [under 'coming soon'---> 'all preorders' for those interested] Has a nice little count down timer as well. 111 d 12:11:39 till auto download
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Hope Xbox One does this. I only want the digital version with pre-loading.