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Destiny

Discuss all things Destiny.
5/6/2014 9:47:48 PM
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Activision investing $500M in Destiny.

I apologize if this was already posted. [quote]Reuters reports the publisher will spend a whopping $500 million on Destiny, the first game born from its 10-year deal with Bungie. The massive budget will go toward developing, marketing and packaging the game, along with royalty fees and other costs, an Activision spokesperson confirmed in the report. The report says Activision CEO Bobby Kotick revealed the amount during a speech at last week's Milken conference in Los Angeles. Activision sees Destiny as its next blockbuster action franchise, potentially topping Call of Duty, which generated billions in revenue for the publisher but has shown signs of slowing growth. In a report from Venturebeat, market analysis firm Cowen & Company said sales of last year's release Call of Duty: Ghosts were down 19% compared to its predecessor, Call of Duty: Black Ops II.[/quote] This will literally be the most expensive video game ever made. Ready for blunder of the millennium?

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  • Edited by DHG Buddha: 5/6/2014 10:02:56 PM
    So they have to sell about 8.4 million copies to break even. I think they'll sell more than that because it's on 4 platforms. I mean 2.1 million per platform is nothing for a bungie title

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