It astounds me how little people here understand the job of the publisher(activision) and the job of the delevoper(bungie) as outlined in the publishing contract between the two. Bungie's job, full control over the creation and development of their product(destiny), this is great for us fans because this means that Activision has absolutely no sway in the creative process and developmental decision making this game. Activisions job as a publisher is to set dates, and finance the development and marketing of the product, what this means, as outlined in the contract, is that Activision has 100% control over the marketing, which means they decide how its marketed and which system its primarily marketed on. Think back to last May and e3, Activision's other huge franchise, Call of Duty, was marketed almost exclusively on the Xbox One, so its not a stretch to assume that the reason Activision is pushing their other huge franchise, Destiny, so hard on the PS4, its just smart marketing. and yes, extra content bonus's, beta dates, thats all a part of marketing. Its not that Bungie betrayed us xbox owners, no more than Call of duty betrayed their PS4 fanbase and it has nothing to do with sucking up to a new console demographic. It's just marketing.