It's not too hard to learn about stuff before talking about it. [quote]Phones = casual games on the go Controller =/= casual games on the go[/quote] I think there are already a number of games that are fulfilling enough to make time for, and the addition of a controller will only make game experiences even richer and more rewarding than they are now. The load times and required focus of games like Shadowgun or NOVA make them poor choices for gaming on-the-go, and yet they are quite popular already. Consoles like the 3DS and Vita feature physical controls and remain quite portable, and an iPhone in a controller case wouldn't be much bulkier than either of them. In fact, it would probably resemble a miniature Vita pretty closely. [quote]Fun gaming = affordable price. Anything ever created by Apple=/= affordable price.[/quote] The iPhone and iPad are priced in line with their competition, and the addition of a better game experience would deliver unique value that the competition doesn't have. Similarly, the Apple TV retails close to even basic smart-boxes like the Roku. Finally, even when you factor in in-app purchases, buying games on iOS is far more affordable than doing so on the 3DS or Vita, and though there are games of high quality already, they should increase in quality as better control options are added. [quote]And we all know for a FACT that Apple will basically ban all controllers except for theirs, sold as an accessory that will be deemed required for games, which will be another £50 minimum. Or £80 for one with buttons.[/quote] Before stating facts, it's prudent to make sure they're actually facts. In fact, this wouldn't require any external research on your part: the fact that Apple has both included a development standard in the iOS 7 SDK and created a reference design should have tipped you off to the fact that the entire point of doing this is to encourage third-party development. Of course, a simple Google search would have also turned up the fact that both Logitech and PowerA are both planning on developing controllers, and that's even before the next iPhone, for which a manufacturer would presumably tailor the controller, is announced. One should expect more controllers in the Fall, when a new iPhone is announced.