This patent was filed last year, and it was big news then too. It's important to note that companies - all companies - file patents for things that they never use. Apple holds some pretty insane patents, and I don't just mean the "black rectangle". Still, let's say this were going to be implemented right nao. Here's how I'm assuming it would work. So you and a ladyfriend are settling down with some popcorn and you decide to watch a movie. You have a couple options. You can buy it for full price, you can rent it for a set price... or you can rent it at a per-view charge. Intrigued, you select the per-view option. What you're presented with is a deal: the movie distributor will [i]loan[/i] you that movie for less money, on the condition that only a set amount of people watch it. And they can set prices even lower, because they know only a set number of people are going to watch it. So you say great, it's only the two of us watching, so I'll choose that option. Kinect verifies that there are, in fact, two people watching and starts the movie. The lights dim, you get cozy, and... ...Then mom walks in "just to see how everyone is doing". Kinect says hey now, looks like there are 3 people in front of the TV, and that violates the contract you had made. So it pauses the movie and pops up a message: "It looks like you have more than 2 people watching: would you like to add another person for $0.99?". You hit [No] as fast as humanly possible, and the Kinect pops up another message: "Movie will resume when 2 people are watching". You shoo your mom out of the room, and the movie automatically starts playing. Two minutes later, your girlfriend is asleep. Goddammit. But yeah. It's not really a case of you paying them full price... and then they still limit you. They just have more flexibility in pricing because they know how many people are getting the content. Still, how low can you go? Netflix is just $8 for unlimited streaming, which still blows my mind.