I guess I'm starting to be a little biased against Microsoft.. But seriously.. they are turning into Apple. Expensive, closed down systems that are limited in what they can actually do for the customer. However.. I will get either one depending on what my friends get first (Most will probably get the 720.. because they are familiar with the 360 and maybe because of fanboyism too). I'll try both of them out, before I buy.. See which one has the nicer dashboard that is actually gamer friendly and which one actually offers usual services to the gamer.