Because it still is mostly a gimmick. And the fact that it's in the box means that you're paying for it too, as they could probably sell the console for around 50$ cheaper if they just left it out.
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i'm not talking about that, i'm talking about why sony is allowed to do basically the same thing but doesn't get any spite for it.
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Because it's built in in the controller I suppose. You HAVE to buy it if you want to play. But for the Xbox, Kinect is a standalone gimmick that hardly anyone cares for.
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This.