Did they ever advertise them as 100% beef? IMO, it's better than other, cheaper alternatives to add mass to the product. I don't consider it dishonest unless they specifically said the meat is just beef.
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Are they required to mention anything about the meat in the nutrition facts?
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I just read an article that stated their ingredients listed pork and beef. I'd like to know what percentage was horse meat; I'd wager it was just a cheap filler and didn't comprise much of the total.
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Well, people are always going to get mad about the .001% horse meat in their meat.