I believe Piracy isn't stealing, and isn't a serious threat. It doesn't lose a sale for the company, as, personally, when I pirate or my friends do, it's because we can't afford something being unemployed teenagers, and would still like to be able to have an honest opinion. On top of that, it can be good for the company and encourage other sales. I know that I've gotten people to buy games I enjoyed, and they did too, from games I pirated(Spore comes to mind. My friend and I had a blast on it.) That GAINED sales, even though it wasn't my own. It is not a serious threat, as things stiill sell into the multi-millions of copies, and it covers most of the budget. The only real threatened industry is films, but nothing can actually win over the experience of heading out with friends to actually see a movie. It's all about atmosphere.