Simply saying is different than actually believing it. I doubt Bungie, as a greedy corporation, actually does care. Also, no one in their right mind doesn't think that any kind of people doesn't matter. Anyways, these topics are controversial (just like the topic of god, just like the topic of abortion, and much more) because they're divided into political groups and many are backed by big corporations, the media, politicians, and more. Bungie doesn't care about individuals... they only care about helping political parties of their choice, the same that keep separating humanity instead of uniting us. If they would really care, they'd care for humanity as a whole, not just specified groups.