There's just no way this was the biggest ever.
Not a single one any other time when the powerful rewards really, really MATTERED?
Not one of the earlier ones when there was more hype and the weapons/armor weren't being recycled for the [u][b]8th[/b][/u] -blam!-ing time?
I don't think so.
The game has been very lackluster for the last 6 months.
Nothing about any of my interactions with the game and matchmaking suggests to me that this is anywhere near a high point in Destiny history.
There is very little to do this season. There was previously ONE (non-year-1) kinetic 600rpm auto in the ENTIRE game (which are top tier META right now) and they added a "reprised" one to the loot pool.
So boredom + people still "needing" pinnacles early in the season + (sort of) new loot = temporary participation spike. Let's see how it looks next time when everyone has faded away in a month.
It was nice and easy stomping casual players, but I doubt they enjoyed it much and will be hungry for more of the same...
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Don't forget changing the quest, token turn-in, and access to armor.