It is all about extending play times and logins. The more useless bounties players do, the more it looks like people are enjoying playing the game. They take these numbers to their shareholders and boom. In that meeting, nobody is discussing your bounties or loadouts lol. Wake up
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Bingo! I would also add that the longer they can keep people playing, the more likely they are to spend silver on Everworse. There's a correlation between playtime and increased mtx spending. It's all about the numbers!