Oh, they didn't think it was a game-changing solution, they knew if gamers knew what the content was about that a lot more gamers wouldn't have wasted their time playing this game or bought the Anual Pass for that matter. What's stupid about all this? Bungie just screwed themselves when it comes to gamers buying Y3 content because most know what to expect now with this Annual Pass and company. Weak at best content from a "AAA gaming company" that used its the player base creating a false sense of trust that they used with the "community summit" to sell their product.