Let me shine a light into this matter. The money we pay for the game doesn't go directly to bungie. It does to the developer's in this case "Activision" only a small portion of the sales go to Bungie. The majority of the money used for their salaries came from Activision when they signed a contract with Bungie. Its the reason why they have strict a timetable to create and ship content for us to purchase. If they don't, according to the contract, Activision can force Bungie to merge with them.