"Both companies want to give their systems their own spotlight." Sony and Microsoft will reveal their next-generation game consoles during “special Apple-style press conferences” during or “near the Game Developers Conference in late March,” according to a Game Informer report (via VideoGamer). The Game Developers Conference will take place in San Francisco, California from March 25 to 29. “We hear that both Sony and Microsoft are targeting special Apple-style press conferences to unveil their platforms near the Game Developers Conference in late March,” reads the magazine’s February issue. “E3 in June may be the industry’s biggest event, but both companies want to give their systems their own limelight. “That doesn’t mean E3 won’t be without its surprises. Next-gen games will be announced at the convention in preparation for the systems’ release at the end of the year.” The magazine also suggests PlayStation 4 will release ahead of Microsoft’s next-generation Xbox. “We hear that Sony in particular is determined not to come out last this time like the PlayStation 3 did this generation, so we’ll have to see how soon it can get the PlayStation 4 out the door, and whether Microsoft is motivated to prevent this from happening.” What do you guys think about this? Is this reveal better suited for E3? Or late March?