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4/27/2016 4:53:29 PM
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Here's some fascinating real world limitations on those earnings estimates: 1. The publisher, retailer, and console manufacturer takes a cut of sales. Bungie probably doesn't get 1/2 that money. Also, the initial sales were soft for a Bungie game, and a good portion of sales were at a discount. 2. Most players don't buy DLC. Only about 1/4 of players bought The Taken King, and that's probably the same percent that bought the Year 1 DLC. Lack of DLC sales is the reason Bungie dropped their DLC plans for Year 2. 3. There are "whales" buying silver, but for every whale there are 10 frugal players like me who never buy into micro-transactions. The quality and quantity of Year 2 content shows how little Bungie is making off silver. 4. Destiny is an expensive game to make. Bungie has hundreds of employees they need pay . Then there's the cost of equipment, facilities, voice talent, testing, marketing, etc. The delay to Destiny and Destiny 2 means Bungie has to recoup more years of investment without more income. 5. Destiny 2 should be a more expensive game than Destiny because Bungie can't afford another 7/10 game. Destiny 2 needs to be bigger than Destiny in the way The Taken King was bigger than The Dark Below. Destiny 2 also badly needs dedicated servers for competitive multiplayer. Bungie seems to agree, as they are focusing more on Destiny 2 than DLC for Destiny. In summary, Destiny is a blockbuster like Batman v. Superman is a blockbuster. Destiny generated a ton of revenue but not a corresponding ton of profit. Destiny was also a missed opportunity to make a better game that would have sold better.
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  • I recently discovered that in a 2010 contract between Bungie and Activision that Bungie would only get 20-35% of Destiny's revenue depending on sales. Even though the contract does not exist, we can assume Activision wouldn't let Bungie have much higher of a percentage. Calculate that into your points, and we have a company that is massively under-paid for what they are being told to accomplish by later this year. The predictions that CitrusTheNile made were MASSIVELY inflated.

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  • I know that agreement well. Clearly they had to renegotiate when they delayed Destiny 2. Looks like Destiny 2 will be make or break for Bungie.

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