That's a very singular view though. The problem with most companies and the reason they stagnate is because they only consider profit centers. When you actually ask most companies what their short and long term strategies are, they have a loose work of independent initiatives and no actual encompassing strategy. The best CEO's don't focus on profits, they focus on setting a proper vision throughout the company, building the right team and developing proper strategies and growth plans (things like BOS) and tie into the vision and values.