My tips would be to open a video of yours, look at the "related videos" and watch videos from other YouTubers with small view counts. Judge their videos and figure out what you don't like about their videos. Then watch your videos and see if you do anything similar. The idea is to make your videos the way you want to. Just do you, and you'll stand out a bit more for it and be more likable. However, it's good to look to see what others do that you don't like so you can avoid doing those things. For example, videos that have no purpose. Give your opinions, explain things to others, make people laugh, tell stories, share creations, whatever. What purpose is there in watching a video of someone playing Destiny and talking about it? Try playing Destiny and telling an interesting story about something that's occurred in your personal life. Tell your viewers how you feel about something like a game as a whole, or a DLC, or a new fad. Explain how to effectively do a certain technique or how to talk to people or whatever else. Share your personal favorite fan art or something. Plain commentary is boring. People want to either be entertained through simple comedy or they want to leave with more knowledge than before, whether that be of you and your life, your opinions, some unusual facts, or some helpful tips. But I'm tired right now, so I might not know what I'm talking about.