The community comes together every so often to do something as a group.
First it was the loot cave.
Then it was house of wolves treasure key runs.
Now at the end of races everyone hangs around at the finish line and jumps off their sparrows to celebrate with explosions. Might not get additional loot but at least we're all doing it for fun.
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After the match, if you try to go backwards thru the finish line, it's an instant death.