"False advertising or deceptive advertising is the use of false or misleading statements in advertising, and misrepresentation of the product at hand, which may negatively affect many stakeholders, especially consumers." False or misleading statements, ex "half dozen new exotic armors", misrepresentation of product at hand, ex new exotics shown in gameplay trailers, as if included in the expansion. Negatively effects stakeholders due to public image, and negatively effects consumers through deceptive marketing and less content than paid for. You should google false advertising before telling people to google false advertising.