Less people on LFG, less topics on the forums, etc.
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All they need to do is implement a raid/POE/CoO type event that can be run as many times as you want, and still drops relevant loot. All 3 of my characters are 315+ so strikes, weekly/daily missions, Nightfalls and xur are absolutely pointless to me. I only hop on for the hard raid and that's about it..nothing worthwhile to grind for anywhere else that will increase my level.