If they celebrate Christmas, they'd also have to celebrate Hanukkah and Kwanzaa and other winter holidays to represent all of their customers. Course, that'd mean more gifts for everyone, and we know that they won't do that.
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Well they don't need to just celebrate Christmas, they could just make it a Holliday thing.
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I'm just being stupid tbh. A event for gift giving wouldn't bother me at all. It could be centered around the Traveler.