Well Battlefield has battlepacks for sale from like $2-$7 containing stuff like gun attachments, camos, and XP boosts and it's still alive. (Keeping in mind rewards are random.)
I think so long as they don't go down this path with weapons and gear it'll be fine.
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That's battlefield, we are talking about Destiny here. Battlefield doesn't have the same concept as Destiny
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I know. Just an example.