It's people like you that are ruining the gaming industry. Blindly accepting that this is the way to play games, you're not transforming the gaming industry for the better, you're making it so companies will make this the new standard. Selling you an incomplete game, then charging you later for "new" content, then locking people out of items because they now can't level up to 40. Horrible business model, and people that can control themselves and see this for what it is, a money grab from the gaming community, know when to say no. Stand up for yourself and don't buy into this trend.