Money money money. Bungie what have you become. Good games make money but money doesn't make good games. (And yes I well know this problem may also be a reflection of Activision's involvement, so don't spam the comments "its Activision not Bungie")
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Outside the US, they are really trying to make money. In UK TTK Standalone Digital DLC £39.99. Metal Gear Solid V £40.00 Until Dawn £39.03 Star Wars Battlefront £41.99 The Witcher 3 £40.00 The four examples of alternate games above are off Amazon for physical copies on disc including shipping, The DLC is quite simply overpriced because Bungie/Activision could not be bothered to do currency conversion unless they would lose out (e.g. Australia). Many people have asked for Bungie to lower (or at least explain) the price to a reasonable level. Bungie have not answered anyone.