Erm bungie already got paid for 10 years work think you mean Activision they are the people setting prices on content. Anyway you moan about paying $40 try getting charged £40 for the same download check the exchange rate but ill still buy it. Why you ask ? Because cost to time spent playing makes destiny one of the best value games I have ever brought, I mean ever and my gaming goes back to the zx spectrum a machine 90% of you wouldn't know what the hell it is. I have spent literally 100 ' s of hours enjoying destiny and making lots of new friends and it's cost me the equivalent of a few pence a day compare that to something like the order 1886 and tell me how destiny is a rip off