It's the gamer who gets caught up in the hype. It's the gamer who over hypes the game to be the second coming of white bread
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Bungie gives us info on the game. We react to it accordingly. I don't see how that's bad.
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Bungies job is to sell there game. So of course they are going to hype it up. But I have also seen the community add stuff to the hype and people get caught up