No matter what question you have, what you seek, it all comes down to why. There is no greater question, no greater single word that piques the interest of others, than this most subtle of words. Who is the definitive base for all questions, and though some may argue that how holds just as much power, the why has always been centre stage. No verbosity, or verbiage needed, just a three letter word, and you can make people begin to question everything. So why does why hold so much power?