For me it's not about $20. It's about Let's just say 1 million people purchase the 3 shaders, 3 emotes, 3 exotic package. $20 price tag. $20,000,000 revenue. Activision gets 20%, not sure what that do to earn that much but I'm working simple math. That leaves Bungie with only $16,000,000. 400 employees? That equates to $40,000 per employee. But, we all know that 400 employees didn't work on that part of the game & we all know that more than 1 million will be sold. What's my point? Make a profit Bungie, it's a good thing. But stop trying to sell me eye candy at a premium. I see no value in these items at that price point. It offends me, therefore I will not purchase that product. That's my 2 cents...