I don't think Bungie knows how to operate with the media. Luke's comment about us obliging to whatever a television shows in front of our faces proves this point. It's a personality failure on their part. Almost feels like they are constantly making up the rules as they go along. Hire a stellar PR dept and be done with it. Luke was way too defensive on TTK agenda, and it's because he's a developer. Don't show the chef who hates the menu. You're just gonna get a butt hurt interview.