$39.95?
Is that a fair price to the players that have already invested $100?
That, good sir, is the point.
Offer incentives for new people to join the community. They obviously did. @$60, you get everything.
If we want "everything" it'll cost us another $40 on top of the $100 previously paid.
Doesn't anybody understand consumer loyalty programs?
English
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He don't get it