Of course, giving it for free is frivolous. I would say give us the Digital Collector's Edition content as well with the loyalty package (or whatever it was called). Doesn't have to include the physical stuff, at least just that stuff.
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People are complaining about loyalty betrayal when they should be complaining that no Collector's Edition exists for non-new players. Ask for a Collector's edition with no original game or DLC at a cost similar to $40.
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Thank you! That would basically be the perfect loyalty bonus, even if it was $45 but granted some worthy bonus items.