Things we have to consider...
They will still need to limit your access to top level gear in some manner. Currently you are limited to one normal and one hard raid per week, and different sections drop different rewards.
So I don't think POE will have no end, and I'm wondering if it won't be tied in some way to weekly reset?
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Why couldn't it it just be you get one chance at drops per week (like the raid) and if you keep running it (replay ability) you might just get engrams ect.