At a guess, after most folks invest in something, they have a sense of loyalty. It probably comes from the thinking that if you made a mistake, you're a fool... I think that's a tad bit harsh :) We absolutely were taken advantage of for this first DLC. it should have been in there. The promise of this game is great, but I just want to play something cool now, dog. I laid out $100. I think I can wrangle a decent play - to - enjoyment - to - time-invested factor out of it, but I see an end that I didn't before.