One of the key factors to any good piece of entertainment is the contents' ability to retain value when being replayed. Destiny has little to no replay value, and the DLC is by no means different. Your comparison is flawed as food and games are two wildly different kinds of merchandise that are valued and experienced in completely different ways.
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Lol the most common complaints I used to see on games was no replay value. Now that it no longer works to your benefit you are changing that stance. #neversatisfied
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Also, replay has nothing to with a piece of entertainment's value whatsoever in general. The number of great books, films and games that I've not felt any need to re-experience is huge. Sorry to pick at you like this, but the way you presented such blatant fallacies as fact irked.
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Movies, games, songs are replayed to death by those that favour them, and the better the quality of the content the more replayed they will be by a larger group of people. Games are exceptionally dependent on this factor. If, for example, Smash Bros was good to play one round and boring to play any further it would not have the fanbase it currently maintains and Nintendo would have given up on it long ago. The worst pieces of entertainment are rarely if ever remade, but best often is.
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Little to no replay value? That's pretty subjective, the number of lvl 30's out there tells a different story.
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Mindlessness of certain brands of gamers, false hope for something better at the end of the path, achievement hunters, and completionists are what lead to that result. A small minority, at best, would reach for the highest peaks this game has to offer because they somehow miraculously enjoy the sheer lack of content and story. The long list of reviews, complaints, and the general impression one can gather from the community is that this game is by and large a slap in the face and a kick in the teeth to (would-be) fans of Bungie.