YouTube and Twitch are there for your leisure, you can see it all vicariously without even paying a dime. Activision's favorite kind of consumer is the one that jumps the gun based on little else but hope. The same goes for every company on this planet that aims for the bills in your wallet. Also, while the story was indeed mediocre, it was not the center of advertising. Let's be honest, it was the raid that was the selling point, nothing more.