I have a Pioneer Kuro 50" plasma with no burn in issues. I have nothing to worry about.. My Pioneer is at least 6yrs old, purchased it brand new. I have played lots of Xbox games over the years on this Plasma. Brand new out of the box the plasma TV is at its highest setting. You need to have the Plasma TV calibrated (ISF/THX certification). Sorry to say it's not the game developers or the TV makers fault, it's the owner for not doing the necessary research prior in purchasing the TV..