The console wars are benefiting no-one in the long run. It's annoying, infuriating, and borderline illegal, that a company can actually pay another company to reduce the content a competitor gets, call this content a 'bonus' for having the 'right system'. You'd think Pepsi would get in trouble if they paid ShopRight not to carry Diet Coke, specifically, then claiming Diet Pepsi is exclusive content from the supermarket. Yet Sony and Microsoft can continuously screw each other over, even tough it hurts the industry and the consumer more than anything else. Exclusive games are one thing, but this content BS doesn't generate new customers, it drives those that don't like you deeper into the opposite camp.