i think they/we meant "doesn't matter" on an existential level. a lot of people like Justin Beiber, and and Twilight, and any intelligent, critically thinking human can recognize these things are terribad and not jump on the bandwagon just because everyone else is" the majority of people are stupid. =/ those stupid people will base their likes/dislikes and mold their egos to emulate those of celebrities, tis sad.