I can understand this notion and my fiends and I have recently came to the conclusion that many of the ridiculous stipulations and hard to attain items are due to them wanting to continue the longevity of the game...but desring to play the game should be so because the content available is sincerely compelling...not because we cant even experience half of the loot/content and were striving indefinitley to try and do so...I played halo 2-3 for 1 and 1/2 years straight for each and that was when dlc was a rare occurence...