This practice is extremely common. Note: I AM NOT defending it as anything other than the blatant money-grubbing it absolutely is, but Bungie wouldn't be the first nor last to do this. All the SF4 editions, CoD series, so many more. Rare is the actual brand-new content these days. Most typically the first two waves of expansions - at least - are on the disc we originally buy, then unlocked later. I want to say the Borderlands games did this too, but not sure on that. Oh - the Batman Arkham games totally did it, IIRC every DLC was a 100-kb unlock code. Again, it's blatant monetization of what would otherwise be a complete game, but expressing shock over this or acting like it's some kind of unheard-of thing is frankly just silly. This is the norm, not the exception. It's crappy, but it is to be expected any more. It's going to take someone really trailblazing and releasing several high-profile high-sales games with all DLC free to really turn heads in the industry (if even that). I believe SFxTekken had all free DLC, but it didn't make any waves. If Bungie had done it, and Destiny was a wild runaway success, it might have had impact. With Activision's involvement that was never a possibility, as Activision is known for a greedy business model.