Yes Activision are the one's providing the Shader but GS is making all the money. Like a poster above stated, Gives them something good to talk about at the next quarterly meeting in October before COD drops. They now realize with all the pre-orders an people that played the beta for this game. It's going to sell very well for a new IP, helps them push COD pre-orders in return making it look as if the game has a potential to sell well. Way you originally stated it, made it seem like you thought AC was making the money. Besides that point COD selling 14 million copies of Ghost was deemed a failure by the company (Worse since the switch to modern era) . When most games can't even break the 10mill mark let alone the 5mill mark. Game has turned into a social token more then the next big thing to have every November. People are finally not biting an they are looking for other ways to get them to.